Boris Brejcha’s label, Fcking Serious, will host the unconventional gathering to announce the launch of its new F Serious app during Amsterdam Dance Event.
Melodic techno DJs performing in novel locations has been all the rage in recent years. This certainly isn’t lost on Boris Brejcha, who has partnered with Cercle to broadcast numerous sets from picturesque locations around the world. Next week, the German DJ and producer will perform on a moving tram during Amsterdam Dance Event to celebrate the launch of his Fcking Serious label’s new app, F Serious.
Brejcha will not be performing solo, either. Over the event, those fortunate enough to attend will also get to enjoy performances by his longtime colleague Ann Clue, progressive house and techno artist Deniz Bull, rising talent Moritz Hofbauer, South German duo Frieder & Jakob, and deep techno mastermind Julian Wasserman. All are signed to Fcking Serious. Each will nonetheless bring something unique to the already unconventional gathering.
So will the F Serious app itself. Developed in partnership with CM.com and Magnify, it aims to innovate industry networking, fan engagement, and ticketing — all in a single service. Attendees will get to test drive F Serious for themselves on the tram while Amsterdam’s iconic architecture whizzes past them, with direct engagement options available for those in the music industry.
“Launching our app in a moving tram reflects the spirit of creativity and innovation that defines both ADE and Fckng Serious,” said Brejcha. “With the valuable support of CM.com and MGNFY, we are offering fans and industry professionals an unforgettable experience that blends music, technology, and mobility. This app will change the way fans interact with their favorite artists while providing new tools for industry networking and event engagement.“
For a chance to board the tram for Boris Brejcha and Fcking Serious’ F Serious launch event, DM the label on social media and sign up to receive its newsletter.
Boris Brejcha F Serious launch event lineup:
